The Media & the advertising

The media has become Europe’s largest video advertising publisher network which provides brands with a perfect opportunity to extend brand awareness as well as communicate to an engaged audience.

They have created a content rich network of only premium mobile sites & applications to enable advertisers to maximize their brand awareness and reach within the surroundings of a qualified audience.

The media has created some of the most innovative and unique brand advertising formats in the mobile advertising market in order to create brand standout and higher user engagement and interaction.

While in the process of redesigning 4wheelparts.com, I decided to explore new methods of working with their huge number of inventory and categories. I did some research and noticed a new trend for ecommerce sites in having what they call “mega drop down menus”.According to usability expert Jakob Nielson, mega drop down menus tested to be more efficient for large scale websites.I decided to experiment with different ways of implementing this technique and would like to share how I achieved this method.

Given that regular drop-down menus are rife with usability problems, it takes a lot for me to recommend a new form of drop-down. But, as their testing videos show, mega drop-downs overcome the downsides of regular drop-downs. Thus, I can recommend one while warning against the other. – Jakob Nielsen – Alert Box